Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

There’s been no better time in history for major media marketers to utilize the urban beauty industry to promote their projects. Personal engagement and cultural relevance have made urban salon and barbershop marketing one of the most reliable channels for out-of-home advertising agencies to pursue. With the rise of increased competition to reach this audience, … Continue reading Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

Hollywood Marketers Flip the Script to Reach African-American Consumers in Salons and Barbershops

Why studios should do more out-of-home marketing to reach black audiences. Americans spend around 21% of their time pursuing out-of-home activities, and yet marketers still allocate just 9% of their media spend to out-of-home advertising. This has to change if studios want to drive more ticket sales in today’s hyper-competitive market, especially among African-American consumers. … Continue reading Hollywood Marketers Flip the Script to Reach African-American Consumers in Salons and Barbershops