Connecting cinema with African American consumers through their unique relationship with the urban salon experience.
We must always wear a mask in public that can only be removed at home, in church or in segregated spaces such as salons and barbershops. Salons and barbershops provide a safe space for combing through the tangled emotions of being black in America. George Floyd’s recent murder has brought much needed attention to … Continue reading Black Men and Women Have for Centuries Put Themselves in Social Quarantine
Black barbershop owners have been doing their own marketing creative and strategy for generations. Why not let them work magic for you? African-American barbers are changing the marketing game and are now highly sought after by brands that recognize their innate ability to command African-Americans consumers’ attention. Barbers have always served as facilitators of both … Continue reading Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops
Given the evolution of the record industry and proliferation of streaming technology, it’s a natural fit to offer African American salon consumers a new way to engage with their favorite music or podcast.
The Next Cut 