Connecting cinema with African American consumers through their unique relationship with the urban salon experience.
Current movements are asking corporations to show the diversity and inclusion statistics within their own ranks—especially in leadership and C-suite roles. Now Hollywood is being asked to give African Americans a deserved seat at their table. Regardless of whether or not they do, the curtain has opened, and our show will go on.
When black men go to barbershops to catch up on sports, news, gossip, and entertainment, black barbers are leading the conversations. In the late 19th-century, America’s black barbers moved away from working exclusively for wealthy, white clients and began serving their own communities. Since then, African-American barbershops have represented a safe haven where black men … Continue reading Hollywood Taps the Marketing Power of the Original Social Influencers: African-American Barbers
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