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The Next Cut

Connecting cinema with African American consumers through their unique relationship with the urban salon experience.

Tag: Hollywood 4 Black Lives Initiative

Hollywood Should Rethink Their African American Stereotypes

July 13, 2020 ~ Wil Shelton ~ Leave a comment

Current movements are asking corporations to show the diversity and inclusion statistics within their own ranks—especially in leadership and C-suite roles. Now Hollywood is being asked to give African Americans a deserved seat at their table. Regardless of whether or not they do, the curtain has opened, and our show will go on.

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The blog that gives Hollywood and other global corporations an all-access pass to the unique world of Black salon and barbershop marketing, helping them connect more authentically with African American consumers. Urban beauty venues truly represent a culture within a culture and provide brands with a rare opportunity to engage African American audiences in culturally relevant ways. This marketing approach is extremely effective because it leverages the “gatekeepers” of the Black community—local hairstylists and barbers—and can generate strong endorsements by reaching African American consumers where they are most receptive and captive.

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