Why African-American Consumers Don’t Always Respond to Traditional Entertainment Marketing (Hint: Location, Location, Location)

To reach a consumer segment with nearly $1.5 trillion in buying power, more marketers should spend a day at the salon. Marketing entertainment brands is all about driving awareness and leveraging strong levels of engagement, which is why when the latest superhero flick comes out, general consumers face a barrage of reminders to buy a … Continue reading Why African-American Consumers Don’t Always Respond to Traditional Entertainment Marketing (Hint: Location, Location, Location)

4 Ways Entertainment Brands Can More Authentically Engage African-American Consumers

Urban African American consumers won’t respond if your marketing isn’t genuine or relevant. Simply “tweaking” your general campaign isn’t enough. By now, most entertainment marketers realize the vast potential in targeting African-American consumers, but not all of them understand just how to tap into this consumer segment, which currently has nearly $1.3 trillion in annual … Continue reading 4 Ways Entertainment Brands Can More Authentically Engage African-American Consumers

Cultivating the African-American female consumer in beauty shops

Salons provide direct and prolonged access to a very loyal and lucrative consumer.   One of the biggest blind spots for the entertainment industry and global brands has been African American beauty shops. For one thing networks would be reaching an underserved audience of African-American women that is starved for networks that put on content that … Continue reading Cultivating the African-American female consumer in beauty shops