Connecting cinema with African American consumers through their unique relationship with the urban salon experience.
We must always wear a mask in public that can only be removed at home, in church or in segregated spaces such as salons and barbershops. Salons and barbershops provide a safe space for combing through the tangled emotions of being black in America. George Floyd’s recent murder has brought much needed attention to … Continue reading Black Men and Women Have for Centuries Put Themselves in Social Quarantine
It’s now possible to reach a niche demographic within a demographic thanks to this unique approach to marketing. The ability to hyper target demographics is critical to the success of most entertainment marketing strategies. Cultural niche marketing is especially important to the entertainment industry because many films, streaming channels, television programs, and records are created … Continue reading Entertainment Brands Smart-Target African-American Consumers With the Help of Salons and Barbershops
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