It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

Black salons and barbershops are the perfect venue for doing it. Fox Corporation recently launched a new streaming service called FOX Soul, which is aimed at African-American millennials. They did it for one very good reason: Black millennials spend about $7.3 BILLION dollars a year on streaming services. Why wouldn’t a major network want a … Continue reading It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

Mainstream media uses local beauty and barbershops to reach the African American consumer

AA salons are opening sacred spaces and providing movie studios with the red carpet treatment. It’s not a mainstream idea to market in these venues, but beauty and barber shops do have the mainstream appeal of word-of-mouth marketing. Studios, networks and brands that are willing to step outside of traditional media and engage the African-American … Continue reading Mainstream media uses local beauty and barbershops to reach the African American consumer