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The Next Cut

Connecting cinema with African American consumers through their unique relationship with the urban salon experience.

Tag: Barber Shops

Black Barbershops and Beauty Shops Matter

September 19, 2020 ~ Wil Shelton ~ Leave a comment

Only we have the right to control how our culture is presented andexploited. Social media has made it easier than ever to see the ubiquity of cultural appropriation, the act of a person or group of one culture adopting the style, mannerisms, or anything of unique cultural value from another group without context or understanding. … Continue reading Black Barbershops and Beauty Shops Matter

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Welcome to the Next Cut

The blog that gives Hollywood and other global corporations an all-access pass to the unique world of Black salon and barbershop marketing, helping them connect more authentically with African American consumers. Urban beauty venues truly represent a culture within a culture and provide brands with a rare opportunity to engage African American audiences in culturally relevant ways. This marketing approach is extremely effective because it leverages the “gatekeepers” of the Black community—local hairstylists and barbers—and can generate strong endorsements by reaching African American consumers where they are most receptive and captive.

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