Salon and Barbershop Owners and Stylists Struggle to Catch Their Breath as the COVID-19 Shutdown Continues

But what if it is a huge opportunity in disguise? If you’re one of the 1.7 million Americans who own or are employed by a hair and nail care business, you may feel like you just lost everything. Before the coronavirus pandemic struck, IbisWorld forecast that the industry would generate $64 billion and take in … Continue reading Salon and Barbershop Owners and Stylists Struggle to Catch Their Breath as the COVID-19 Shutdown Continues

It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

Black salons and barbershops are the perfect venue for doing it. Fox Corporation recently launched a new streaming service called FOX Soul, which is aimed at African-American millennials. They did it for one very good reason: Black millennials spend about $7.3 BILLION dollars a year on streaming services. Why wouldn’t a major network want a … Continue reading It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops

Black barbershop owners have been doing their own marketing creative and strategy for generations. Why not let them work magic for you? African-American barbers are changing the marketing game and are now highly sought after by brands that recognize their innate ability to command African-Americans consumers’ attention. Barbers have always served as facilitators of both … Continue reading Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops

Is Your Entertainment Brand Reaching Out to African-American Consumers Everywhere But in Their Communities?

Community and culture are of top importance to black consumers. If you want to connect with this demographic, you’ll make them a priority, too. Americans—particularly African-American consumers—spend a lot of time and money on out-of-home pursuits. Nearly a quarter (21%) of our time in fact. Yet, Hollywood and global entertainment brands have historically had a … Continue reading Is Your Entertainment Brand Reaching Out to African-American Consumers Everywhere But in Their Communities?

Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

There’s been no better time in history for major media marketers to utilize the urban beauty industry to promote their projects. Personal engagement and cultural relevance have made urban salon and barbershop marketing one of the most reliable channels for out-of-home advertising agencies to pursue. With the rise of increased competition to reach this audience, … Continue reading Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense

Self Made gets to the root of what makes black haircare significant.  I’ve known the history of Sarah Breedlove Walker for some time, as she was a phenom in the history of beauty and the first self-made female millionaire. It was really cool to see a major streaming channel like Netflix produce such a riveting … Continue reading New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense

Entertainment Brands Smart-Target African-American Consumers With the Help of Salons and Barbershops

It’s now possible to reach a niche demographic within a demographic thanks to this unique approach to marketing. The ability to hyper target demographics is critical to the success of most entertainment marketing strategies. Cultural niche marketing is especially important to the entertainment industry because many films, streaming channels, television programs, and records are created … Continue reading Entertainment Brands Smart-Target African-American Consumers With the Help of Salons and Barbershops

Hollywood Marketers Flip the Script to Reach African-American Consumers in Salons and Barbershops

Why studios should do more out-of-home marketing to reach black audiences. Americans spend around 21% of their time pursuing out-of-home activities, and yet marketers still allocate just 9% of their media spend to out-of-home advertising. This has to change if studios want to drive more ticket sales in today’s hyper-competitive market, especially among African-American consumers. … Continue reading Hollywood Marketers Flip the Script to Reach African-American Consumers in Salons and Barbershops

As COVID-19 Drives Mass Social Distancing, Home Gym Equipment Is in High Demand

Proof that not everyone plans to be a couch potato. It’s been unsettling to witness the run on grocery stores that’s left empty shelves where rolls of toilet paper and bottled water used to be. But now, an even stranger phenomenon is proving that life as we know it has changed dramatically. I’m talking about … Continue reading As COVID-19 Drives Mass Social Distancing, Home Gym Equipment Is in High Demand

Hollywood Studios Mobilize Street Teams to Engage African-American Consumers

These innovative, out-of-home marketing efforts are led by those who know black salons and barbershops best. By now, most entertainment marketers know the value of capturing African-American fans, but few know the most efficient and effective ways to reach them. For many Hollywood studios, the answer has come in the form of out-of-home marketing that … Continue reading Hollywood Studios Mobilize Street Teams to Engage African-American Consumers