About Wil Shelton
Before he was the President & CEO of Wil Power Integrated Marketing, Wil was a salon owner and hairstylist who saw an untapped opportunity in a space where word-of-mouth is a daily occurrence and consumers are both captive and receptive to input. Over the past 20 plus years, Wil has grown his company into a global marketing agency that taps into the unique culture of salons and barbershops to build a bridge between today’s brands and hard-to-reach, multicultural customers.
Today, Wil boasts a vast network of over 100,000 African American salons and barbershops nationwide, giving his clients the ability to reach over 100 million consumers annually. Since its inception, WPIM has proven to over-deliver on value and responsiveness. As more and more brands set up multicultural departments, Wil is able to provide them with a proven roadmap for success.