But what if it is a huge opportunity in disguise? If you’re one of the 1.7 million Americans who own or are employed by a hair and nail care business, you may feel like you just lost everything. Before the coronavirus pandemic struck, IbisWorld forecast that the industry would generate $64 billion and take in … Continue reading Salon and Barbershop Owners and Stylists Struggle to Catch Their Breath as the COVID-19 Shutdown Continues
Black salons and barbershops are the perfect venue for doing it. Fox Corporation recently launched a new streaming service called FOX Soul, which is aimed at African-American millennials. They did it for one very good reason: Black millennials spend about $7.3 BILLION dollars a year on streaming services. Why wouldn’t a major network want a … Continue reading It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers
Community and culture are of top importance to black consumers. If you want to connect with this demographic, you’ll make them a priority, too. Americans—particularly African-American consumers—spend a lot of time and money on out-of-home pursuits. Nearly a quarter (21%) of our time in fact. Yet, Hollywood and global entertainment brands have historically had a … Continue reading Is Your Entertainment Brand Reaching Out to African-American Consumers Everywhere But in Their Communities?
The best way to reach the African American consumer is to find places where they live, work, shop and groom.