Category: Out-of-Home

Coronavirus Is Changing the Film Industry and How It Markets Entertainment to African-American Consumers

~ Wil Shelton ~ Leave a comment

Many studios are finding that African-American salons and barbershops offer a unique platform for reaching black communities—even when they can’t open for business. You might not think that Hollywood and black beauty venues have much in common, but these days businesses of every size all share the same threat—social distancing. It is just as difficult … Continue reading Coronavirus Is Changing the Film Industry and How It Markets Entertainment to African-American Consumers

African-American Salons and Barbershops Are Told Its Time to Open Up. Many Are Saving a Seat for Their Customers Instead.

Featured ~ Wil Shelton ~ Leave a comment

As black business owners weight the risks and rewards, their reputations lie in the balance. Few industries have felt the effects of COVID-19 as acutely the salon, nail and barbershop industry. Currently, there are 147,406 barbershops, 50,000 nail salons, and a staggering 289,277 beauty salons in the U.S. That doesn’t include shops that operate without a … Continue reading African-American Salons and Barbershops Are Told Its Time to Open Up. Many Are Saving a Seat for Their Customers Instead.

Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops

~ Wil Shelton ~ Leave a comment

Black barbershop owners have been doing their own marketing creative and strategy for generations. Why not let them work magic for you? African-American barbers are changing the marketing game and are now highly sought after by brands that recognize their innate ability to command African-Americans consumers’ attention. Barbers have always served as facilitators of both … Continue reading Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops

Is Your Entertainment Brand Reaching Out to African-American Consumers Everywhere But in Their Communities?

~ Wil Shelton ~ Leave a comment

Community and culture are of top importance to black consumers. If you want to connect with this demographic, you’ll make them a priority, too. Americans—particularly African-American consumers—spend a lot of time and money on out-of-home pursuits. Nearly a quarter (21%) of our time in fact. Yet, Hollywood and global entertainment brands have historically had a … Continue reading Is Your Entertainment Brand Reaching Out to African-American Consumers Everywhere But in Their Communities?

Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

~ Wil Shelton ~ Leave a comment

There’s been no better time in history for major media marketers to utilize the urban beauty industry to promote their projects. Personal engagement and cultural relevance have made urban salon and barbershop marketing one of the most reliable channels for out-of-home advertising agencies to pursue. With the rise of increased competition to reach this audience, … Continue reading Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense

~ Wil Shelton ~ Leave a comment

Self Made gets to the root of what makes black haircare significant.  I’ve known the history of Sarah Breedlove Walker for some time, as she was a phenom in the history of beauty and the first self-made female millionaire. It was really cool to see a major streaming channel like Netflix produce such a riveting … Continue reading New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense

Hollywood Marketers Flip the Script to Reach African-American Consumers in Salons and Barbershops

~ Wil Shelton ~ Leave a comment

Why studios should do more out-of-home marketing to reach black audiences. Americans spend around 21% of their time pursuing out-of-home activities, and yet marketers still allocate just 9% of their media spend to out-of-home advertising. This has to change if studios want to drive more ticket sales in today’s hyper-competitive market, especially among African-American consumers. … Continue reading Hollywood Marketers Flip the Script to Reach African-American Consumers in Salons and Barbershops

Why African-American Consumers Don’t Always Respond to Traditional Entertainment Marketing (Hint: Location, Location, Location)

~ Wil Shelton ~ Leave a comment

To reach a consumer segment with nearly $1.5 trillion in buying power, more marketers should spend a day at the salon. Marketing entertainment brands is all about driving awareness and leveraging strong levels of engagement, which is why when the latest superhero flick comes out, general consumers face a barrage of reminders to buy a … Continue reading Why African-American Consumers Don’t Always Respond to Traditional Entertainment Marketing (Hint: Location, Location, Location)