Current movements are asking corporations to show the diversity and inclusion statistics within their own ranks—especially in leadership and C-suite roles. Now Hollywood is being asked to give African Americans a deserved seat at their table. Regardless of whether or not they do, the curtain has opened, and our show will go on.
Many studios are finding that African-American salons and barbershops offer a unique platform for reaching black communities—even when they can’t open for business. You might not think that Hollywood and black beauty venues have much in common, but these days businesses of every size all share the same threat—social distancing. It is just as difficult … Continue reading Coronavirus Is Changing the Film Industry and How It Markets Entertainment to African-American Consumers
As black business owners weight the risks and rewards, their reputations lie in the balance. Few industries have felt the effects of COVID-19 as acutely the salon, nail and barbershop industry. Currently, there are 147,406 barbershops, 50,000 nail salons, and a staggering 289,277 beauty salons in the U.S. That doesn’t include shops that operate without a … Continue reading African-American Salons and Barbershops Are Told Its Time to Open Up. Many Are Saving a Seat for Their Customers Instead.
There’s been no better time in history for major media marketers to utilize the urban beauty industry to promote their projects. Personal engagement and cultural relevance have made urban salon and barbershop marketing one of the most reliable channels for out-of-home advertising agencies to pursue. With the rise of increased competition to reach this audience, … Continue reading Urban Outreach Allows Entertainment Brands to Reach African-American Consumers
Self Made gets to the root of what makes black haircare significant. I’ve known the history of Sarah Breedlove Walker for some time, as she was a phenom in the history of beauty and the first self-made female millionaire. It was really cool to see a major streaming channel like Netflix produce such a riveting … Continue reading New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense
It’s now possible to reach a niche demographic within a demographic thanks to this unique approach to marketing. The ability to hyper target demographics is critical to the success of most entertainment marketing strategies. Cultural niche marketing is especially important to the entertainment industry because many films, streaming channels, television programs, and records are created … Continue reading Entertainment Brands Smart-Target African-American Consumers With the Help of Salons and Barbershops
These innovative, out-of-home marketing efforts are led by those who know black salons and barbershops best. By now, most entertainment marketers know the value of capturing African-American fans, but few know the most efficient and effective ways to reach them. For many Hollywood studios, the answer has come in the form of out-of-home marketing that … Continue reading Hollywood Studios Mobilize Street Teams to Engage African-American Consumers
When black men go to barbershops to catch up on sports, news, gossip, and entertainment, black barbers are leading the conversations. In the late 19th-century, America’s black barbers moved away from working exclusively for wealthy, white clients and began serving their own communities. Since then, African-American barbershops have represented a safe haven where black men … Continue reading Hollywood Taps the Marketing Power of the Original Social Influencers: African-American Barbers
Is your entertainment brand working on its social-media strategy? Consider connecting in urban salons first. Women of every race know that a day at the salon will involve conversations with their hairdresser and other patrons. For African-American women, this dynamic is underscored by a history steeped in hair identity and community activism, which makes them … Continue reading The Original Black Twitter: African-American Women Talk Movies, Music and TV at the Salon
AA salons are opening sacred spaces and providing movie studios with the red carpet treatment. It’s not a mainstream idea to market in these venues, but beauty and barber shops do have the mainstream appeal of word-of-mouth marketing. Studios, networks and brands that are willing to step outside of traditional media and engage the African-American … Continue reading Mainstream media uses local beauty and barbershops to reach the African American consumer