Coronavirus Is Changing the Film Industry and How It Markets Entertainment to African-American Consumers

Many studios are finding that African-American salons and barbershops offer a unique platform for reaching black communities—even when they can’t open for business. You might not think that Hollywood and black beauty venues have much in common, but these days businesses of every size all share the same threat—social distancing. It is just as difficult … Continue reading Coronavirus Is Changing the Film Industry and How It Markets Entertainment to African-American Consumers

Salon and Barbershop Owners and Stylists Struggle to Catch Their Breath as the COVID-19 Shutdown Continues

But what if it is a huge opportunity in disguise? If you’re one of the 1.7 million Americans who own or are employed by a hair and nail care business, you may feel like you just lost everything. Before the coronavirus pandemic struck, IbisWorld forecast that the industry would generate $64 billion and take in … Continue reading Salon and Barbershop Owners and Stylists Struggle to Catch Their Breath as the COVID-19 Shutdown Continues

It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

Black salons and barbershops are the perfect venue for doing it. Fox Corporation recently launched a new streaming service called FOX Soul, which is aimed at African-American millennials. They did it for one very good reason: Black millennials spend about $7.3 BILLION dollars a year on streaming services. Why wouldn’t a major network want a … Continue reading It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

There’s been no better time in history for major media marketers to utilize the urban beauty industry to promote their projects. Personal engagement and cultural relevance have made urban salon and barbershop marketing one of the most reliable channels for out-of-home advertising agencies to pursue. With the rise of increased competition to reach this audience, … Continue reading Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

The Original Black Twitter: African-American Women Talk Movies, Music and TV at the Salon

Is your entertainment brand working on its social-media strategy? Consider connecting in urban salons first. Women of every race know that a day at the salon will involve conversations with their hairdresser and other patrons. For African-American women, this dynamic is underscored by a history steeped in hair identity and community activism, which makes them … Continue reading The Original Black Twitter: African-American Women Talk Movies, Music and TV at the Salon

Mainstream media uses local beauty and barbershops to reach the African American consumer

AA salons are opening sacred spaces and providing movie studios with the red carpet treatment. It’s not a mainstream idea to market in these venues, but beauty and barber shops do have the mainstream appeal of word-of-mouth marketing. Studios, networks and brands that are willing to step outside of traditional media and engage the African-American … Continue reading Mainstream media uses local beauty and barbershops to reach the African American consumer

4 Ways Entertainment Brands Can More Authentically Engage African-American Consumers

Urban African American consumers won’t respond if your marketing isn’t genuine or relevant. Simply “tweaking” your general campaign isn’t enough. By now, most entertainment marketers realize the vast potential in targeting African-American consumers, but not all of them understand just how to tap into this consumer segment, which currently has nearly $1.3 trillion in annual … Continue reading 4 Ways Entertainment Brands Can More Authentically Engage African-American Consumers