Category: Marketing

Corporations That Say They Stand in Solidarity with Black Lives Matter Must Be Ready for a 150-Point Inspection

~ Wil Shelton ~ Leave a comment

Black Lives Matter protests have now occurred in at least 1,700 locations across the United States since George Floyd was murdered by a police officer in May of 2020. In response, brands—including giants like Target, Ben and Jerry’s and NIKE—have made statements offering their support. But is their solidarity solid? Now a new non-profit Pull … Continue reading Corporations That Say They Stand in Solidarity with Black Lives Matter Must Be Ready for a 150-Point Inspection

How Corporations Continuously Raise the Bar to Heights They Know African American’s Can’t Clear!

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Blacks have to be twice as good for half the rewards; we must prepare our young people, or they will settle for what’s been prepared for them. George Floyd’s murder by a white policeman during an arrest in Minneapolis, Minnesotasparked more than outrage. It also sparked a resurgence of support for Black Lives Matter (BLM) and … Continue reading How Corporations Continuously Raise the Bar to Heights They Know African American’s Can’t Clear!

Black Men and Women Have for Centuries Put Themselves in Social Quarantine

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We must always wear a mask in public that can only be removed at home, in church or in segregated spaces such as salons and barbershops. Salons and barbershops provide a safe space for combing through the tangled emotions of being black in America.   George Floyd’s recent murder has brought much needed attention to … Continue reading Black Men and Women Have for Centuries Put Themselves in Social Quarantine

How African-American Salons and Barbershop Owners Are Balancing Their Culture With COVID-19

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As restrictions lift, beauty businesses must figure out how to protect their legacy as a center of the black community. African-American salon and barbershop owners and stylists Saved a Seat for their customers during the shutdown even as it threatened their livelihood, because they knew it was the right thing to do. Now that shops in many … Continue reading How African-American Salons and Barbershop Owners Are Balancing Their Culture With COVID-19

Coronavirus Is Changing the Film Industry and How It Markets Entertainment to African-American Consumers

~ Wil Shelton ~ Leave a comment

Many studios are finding that African-American salons and barbershops offer a unique platform for reaching black communities—even when they can’t open for business. You might not think that Hollywood and black beauty venues have much in common, but these days businesses of every size all share the same threat—social distancing. It is just as difficult … Continue reading Coronavirus Is Changing the Film Industry and How It Markets Entertainment to African-American Consumers

African-American Salons and Barbershops Are Told Its Time to Open Up. Many Are Saving a Seat for Their Customers Instead.

Featured ~ Wil Shelton ~ Leave a comment

As black business owners weight the risks and rewards, their reputations lie in the balance. Few industries have felt the effects of COVID-19 as acutely the salon, nail and barbershop industry. Currently, there are 147,406 barbershops, 50,000 nail salons, and a staggering 289,277 beauty salons in the U.S. That doesn’t include shops that operate without a … Continue reading African-American Salons and Barbershops Are Told Its Time to Open Up. Many Are Saving a Seat for Their Customers Instead.

Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops

~ Wil Shelton ~ Leave a comment

Black barbershop owners have been doing their own marketing creative and strategy for generations. Why not let them work magic for you? African-American barbers are changing the marketing game and are now highly sought after by brands that recognize their innate ability to command African-Americans consumers’ attention. Barbers have always served as facilitators of both … Continue reading Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops

Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

~ Wil Shelton ~ Leave a comment

There’s been no better time in history for major media marketers to utilize the urban beauty industry to promote their projects. Personal engagement and cultural relevance have made urban salon and barbershop marketing one of the most reliable channels for out-of-home advertising agencies to pursue. With the rise of increased competition to reach this audience, … Continue reading Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense

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Self Made gets to the root of what makes black haircare significant.  I’ve known the history of Sarah Breedlove Walker for some time, as she was a phenom in the history of beauty and the first self-made female millionaire. It was really cool to see a major streaming channel like Netflix produce such a riveting … Continue reading New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense

Entertainment Brands Smart-Target African-American Consumers With the Help of Salons and Barbershops

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It’s now possible to reach a niche demographic within a demographic thanks to this unique approach to marketing. The ability to hyper target demographics is critical to the success of most entertainment marketing strategies. Cultural niche marketing is especially important to the entertainment industry because many films, streaming channels, television programs, and records are created … Continue reading Entertainment Brands Smart-Target African-American Consumers With the Help of Salons and Barbershops