Current movements are asking corporations to show the diversity and inclusion statistics within their own ranks—especially in leadership and C-suite roles. Now Hollywood is being asked to give African Americans a deserved seat at their table. Regardless of whether or not they do, the curtain has opened, and our show will go on.
Many studios are finding that African-American salons and barbershops offer a unique platform for reaching black communities—even when they can’t open for business. You might not think that Hollywood and black beauty venues have much in common, but these days businesses of every size all share the same threat—social distancing. It is just as difficult … Continue reading Coronavirus Is Changing the Film Industry and How It Markets Entertainment to African-American Consumers
As black business owners weight the risks and rewards, their reputations lie in the balance. Few industries have felt the effects of COVID-19 as acutely the salon, nail and barbershop industry. Currently, there are 147,406 barbershops, 50,000 nail salons, and a staggering 289,277 beauty salons in the U.S. That doesn’t include shops that operate without a … Continue reading African-American Salons and Barbershops Are Told Its Time to Open Up. Many Are Saving a Seat for Their Customers Instead.
Even during coronavirus isolation, black barber and beauty shops offer unique, creative options for marketing film, television, and music. Fox Corporation recently launched a new streaming service called FOX Soul, which is aimed at African-American millennials. They did it for one very good reason: Black millennials spend about $7.3 billion dollars a year on streaming … Continue reading It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers
But what if it is a huge opportunity in disguise? If you’re one of the 1.7 million Americans who own or are employed by a hair and nail care business, you may feel like you just lost everything. Before the coronavirus pandemic struck, IbisWorld forecast that the industry would generate $64 billion and take in … Continue reading Salon and Barbershop Owners and Stylists Struggle to Catch Their Breath as the COVID-19 Shutdown Continues
Black barbershop owners have been doing their own marketing creative and strategy for generations. Why not let them work magic for you? African-American barbers are changing the marketing game and are now highly sought after by brands that recognize their innate ability to command African-Americans consumers’ attention. Barbers have always served as facilitators of both … Continue reading Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops
There’s been no better time in history for major media marketers to utilize the urban beauty industry to promote their projects. Personal engagement and cultural relevance have made urban salon and barbershop marketing one of the most reliable channels for out-of-home advertising agencies to pursue. With the rise of increased competition to reach this audience, … Continue reading Urban Outreach Allows Entertainment Brands to Reach African-American Consumers
Self Made gets to the root of what makes black haircare significant. I’ve known the history of Sarah Breedlove Walker for some time, as she was a phenom in the history of beauty and the first self-made female millionaire. It was really cool to see a major streaming channel like Netflix produce such a riveting … Continue reading New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense
AA salons are opening sacred spaces and providing movie studios with the red carpet treatment. It’s not a mainstream idea to market in these venues, but beauty and barber shops do have the mainstream appeal of word-of-mouth marketing. Studios, networks and brands that are willing to step outside of traditional media and engage the African-American … Continue reading Mainstream media uses local beauty and barbershops to reach the African American consumer
Urban salon advertising proves incredibly effective at building hype and driving ticket sales. Marketing films to any audience requires a fine-tuned marketing strategy that must be executed in a small window of time to build as much anticipation as possible. Marketing films to the African-American community is an even more unique challenge, given that this … Continue reading Movie Studios Are Betting on Beauty to Bring African-American Consumers to the Box Office