Category: Culture

Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops

~ Wil Shelton ~ Leave a comment

Black barbershop owners have been doing their own marketing creative and strategy for generations. Why not let them work magic for you? African-American barbers are changing the marketing game and are now highly sought after by brands that recognize their innate ability to command African-Americans consumers’ attention. Barbers have always served as facilitators of both … Continue reading Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops

Is Your Entertainment Brand Reaching Out to African-American Consumers Everywhere But in Their Communities?

~ Wil Shelton ~ Leave a comment

Community and culture are of top importance to black consumers. If you want to connect with this demographic, you’ll make them a priority, too. Americans—particularly African-American consumers—spend a lot of time and money on out-of-home pursuits. Nearly a quarter (21%) of our time in fact. Yet, Hollywood and global entertainment brands have historically had a … Continue reading Is Your Entertainment Brand Reaching Out to African-American Consumers Everywhere But in Their Communities?

Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

~ Wil Shelton ~ Leave a comment

There’s been no better time in history for major media marketers to utilize the urban beauty industry to promote their projects. Personal engagement and cultural relevance have made urban salon and barbershop marketing one of the most reliable channels for out-of-home advertising agencies to pursue. With the rise of increased competition to reach this audience, … Continue reading Urban Outreach Allows Entertainment Brands to Reach African-American Consumers

New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense

~ Wil Shelton ~ Leave a comment

Self Made gets to the root of what makes black haircare significant.  I’ve known the history of Sarah Breedlove Walker for some time, as she was a phenom in the history of beauty and the first self-made female millionaire. It was really cool to see a major streaming channel like Netflix produce such a riveting … Continue reading New Netflix Show Explains Why Marketing Entertainment to African-American Women in Beauty Salons Makes So Much Sense

The Original Black Twitter: African-American Women Talk Movies, Music and TV at the Salon

~ Wil Shelton ~ Leave a comment

Is your entertainment brand working on its social-media strategy? Consider connecting in urban salons first. Women of every race know that a day at the salon will involve conversations with their hairdresser and other patrons. For African-American women, this dynamic is underscored by a history steeped in hair identity and community activism, which makes them … Continue reading The Original Black Twitter: African-American Women Talk Movies, Music and TV at the Salon

Mainstream media uses local beauty and barbershops to reach the African American consumer

~ Wil Shelton ~ Leave a comment

AA salons are opening sacred spaces and providing movie studios with the red carpet treatment. It’s not a mainstream idea to market in these venues, but beauty and barber shops do have the mainstream appeal of word-of-mouth marketing. Studios, networks and brands that are willing to step outside of traditional media and engage the African-American … Continue reading Mainstream media uses local beauty and barbershops to reach the African American consumer

Why African-American Consumers Don’t Always Respond to Traditional Entertainment Marketing (Hint: Location, Location, Location)

~ Wil Shelton ~ Leave a comment

To reach a consumer segment with nearly $1.5 trillion in buying power, more marketers should spend a day at the salon. Marketing entertainment brands is all about driving awareness and leveraging strong levels of engagement, which is why when the latest superhero flick comes out, general consumers face a barrage of reminders to buy a … Continue reading Why African-American Consumers Don’t Always Respond to Traditional Entertainment Marketing (Hint: Location, Location, Location)

4 Ways Entertainment Brands Can More Authentically Engage African-American Consumers

~ Wil Shelton ~ Leave a comment

Urban African American consumers won’t respond if your marketing isn’t genuine or relevant. Simply “tweaking” your general campaign isn’t enough. By now, most entertainment marketers realize the vast potential in targeting African-American consumers, but not all of them understand just how to tap into this consumer segment, which currently has nearly $1.3 trillion in annual … Continue reading 4 Ways Entertainment Brands Can More Authentically Engage African-American Consumers

African American Female Consumers Gather Weekly

~ Wil Shelton ~ Leave a comment

Urban beauty salons provide a captive audience for movie studios and tv networks. African American women spend average of 2-4 hours weekly getting their hair done and are predisposed to spending and brand messaging. Urban salons have a monopoly when it comes to being able to connect with the coveted black female consumer, so movie … Continue reading African American Female Consumers Gather Weekly