Black salons and barbershops are the perfect venue for doing it. Fox Corporation recently launched a new streaming service called FOX Soul, which is aimed at African-American millennials. They did it for one very good reason: Black millennials spend about $7.3 BILLION dollars a year on streaming services. Why wouldn’t a major network want a … Continue reading It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers
Black barbershop owners have been doing their own marketing creative and strategy for generations. Why not let them work magic for you? African-American barbers are changing the marketing game and are now highly sought after by brands that recognize their innate ability to command African-Americans consumers’ attention. Barbers have always served as facilitators of both … Continue reading Entertainment Brands Find a New Ally for Reaching African-American Consumers in Urban Barbershops
Urban salon advertising proves incredibly effective at building hype and driving ticket sales. Marketing films to any audience requires a fine-tuned marketing strategy that must be executed in a small window of time to build as much anticipation as possible. Marketing films to the African-American community is an even more unique challenge, given that this … Continue reading Movie Studios Are Betting on Beauty to Bring African-American Consumers to the Box Office
Urban beauty salons provide a captive audience for movie studios and tv networks. African American women spend average of 2-4 hours weekly getting their hair done and are predisposed to spending and brand messaging. Urban salons have a monopoly when it comes to being able to connect with the coveted black female consumer, so movie … Continue reading African American Female Consumers Gather Weekly
The best way to reach the African American consumer is to find places where they live, work, shop and groom.