It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

Even during coronavirus isolation, black barber and beauty shops offer unique, creative options for marketing film, television, and music. Fox Corporation recently launched a new streaming service called FOX Soul, which is aimed at African-American millennials. They did it for one very good reason: Black millennials spend about $7.3 billion dollars a year on streaming … Continue reading It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

Black salons and barbershops are the perfect venue for doing it. Fox Corporation recently launched a new streaming service called FOX Soul, which is aimed at African-American millennials. They did it for one very good reason: Black millennials spend about $7.3 BILLION dollars a year on streaming services. Why wouldn’t a major network want a … Continue reading It’s Time for Streaming Services to Get Serious About Reaching African-American Millennial Consumers

African American Female Consumers Gather Weekly

Urban beauty salons provide a captive audience for movie studios and tv networks. African American women spend average of 2-4 hours weekly getting their hair done and are predisposed to spending and brand messaging. Urban salons have a monopoly when it comes to being able to connect with the coveted black female consumer, so movie … Continue reading African American Female Consumers Gather Weekly