Hollywood Studios Mobilize Street Teams to Engage African-American Consumers

These innovative, out-of-home marketing efforts are led by those who know black salons and barbershops best. By now, most entertainment marketers know the value of capturing African-American fans, but few know the most efficient and effective ways to reach them. For many Hollywood studios, the answer has come in the form of out-of-home marketing that … Continue reading Hollywood Studios Mobilize Street Teams to Engage African-American Consumers

Hollywood Taps the Marketing Power of the Original Social Influencers: African-American Barbers

When black men go to barbershops to catch up on sports, news, gossip, and entertainment, black barbers are leading the conversations. In the late 19th-century, America’s black barbers moved away from working exclusively for wealthy, white clients and began serving their own communities. Since then, African-American barbershops have represented a safe haven where black men … Continue reading Hollywood Taps the Marketing Power of the Original Social Influencers: African-American Barbers

The Original Black Twitter: African-American Women Talk Movies, Music and TV at the Salon

Is your entertainment brand working on its social-media strategy? Consider connecting in urban salons first. Women of every race know that a day at the salon will involve conversations with their hairdresser and other patrons. For African-American women, this dynamic is underscored by a history steeped in hair identity and community activism, which makes them … Continue reading The Original Black Twitter: African-American Women Talk Movies, Music and TV at the Salon

Mainstream media uses local beauty and barbershops to reach the African American consumer

AA salons are opening sacred spaces and providing movie studios with the red carpet treatment. It’s not a mainstream idea to market in these venues, but beauty and barber shops do have the mainstream appeal of word-of-mouth marketing. Studios, networks and brands that are willing to step outside of traditional media and engage the African-American … Continue reading Mainstream media uses local beauty and barbershops to reach the African American consumer

Movie Studios Are Betting on Beauty to Bring African-American Consumers to the Box Office

Urban salon advertising proves incredibly effective at building hype and driving ticket sales. Marketing films to any audience requires a fine-tuned marketing strategy that must be executed in a small window of time to build as much anticipation as possible. Marketing films to the African-American community is an even more unique challenge, given that this … Continue reading Movie Studios Are Betting on Beauty to Bring African-American Consumers to the Box Office

Why African-American Consumers Don’t Always Respond to Traditional Entertainment Marketing (Hint: Location, Location, Location)

To reach a consumer segment with nearly $1.5 trillion in buying power, more marketers should spend a day at the salon. Marketing entertainment brands is all about driving awareness and leveraging strong levels of engagement, which is why when the latest superhero flick comes out, general consumers face a barrage of reminders to buy a … Continue reading Why African-American Consumers Don’t Always Respond to Traditional Entertainment Marketing (Hint: Location, Location, Location)

4 Ways Entertainment Brands Can More Authentically Engage African-American Consumers

Urban African American consumers won’t respond if your marketing isn’t genuine or relevant. Simply “tweaking” your general campaign isn’t enough. By now, most entertainment marketers realize the vast potential in targeting African-American consumers, but not all of them understand just how to tap into this consumer segment, which currently has nearly $1.3 trillion in annual … Continue reading 4 Ways Entertainment Brands Can More Authentically Engage African-American Consumers

African American Female Consumers Gather Weekly

Urban beauty salons provide a captive audience for movie studios and tv networks. African American women spend average of 2-4 hours weekly getting their hair done and are predisposed to spending and brand messaging. Urban salons have a monopoly when it comes to being able to connect with the coveted black female consumer, so movie … Continue reading African American Female Consumers Gather Weekly

Cultivating the African-American female consumer in beauty shops

Salons provide direct and prolonged access to a very loyal and lucrative consumer.   One of the biggest blind spots for the entertainment industry and global brands has been African American beauty shops. For one thing networks would be reaching an underserved audience of African-American women that is starved for networks that put on content that … Continue reading Cultivating the African-American female consumer in beauty shops