The African American community is not hard to reach, however its important that companies reach us where we are.

I was recently interviewed by The Quintessential Gentleman, a media platform that focuses on Lifestyle, Business and Entertainment for men of color. Here are a few highlights:Wil

With over 20 years of experience, Wil has learned how to use his network of over 100,000 African American based hair salons and barbershops to spread awareness of many global brands around the country.

Because we service so many types of salons and barbershop, we have been able to hyper-focus our campaigns to better suit the needs of the client. For instance, we are able to target facilities where more women or men are the clientele and even target based on the age demographics. Either way, we are able to scale and guarantee visibility for a host of major brands.

Everyone in this world has a unique talent and when that talent is discovered, nurtured and put to use in the proper ways, it becomes a niche.

Read the entire article: Wil Shelton Of Wil Power Integrated Marketing Shares Insight Into Successful Networking

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